Work Jannah Circle
Empowering hearts, enriching lives.
Jannah Circle is a non-profit in Chicago that supports American Muslim families, especially women and children, through learning, events and community. We cleaned up its logo and built the brand around it: a soft gradient palette, a serif voice, and everything it hands out, from cards and badges to bags, bottles, pins and posts.
The mark
Their logo, cleaned up
We redrew Jannah Circle’s existing logo cleanly and set it up three ways: the full name, a stacked lockup and the mark on its own. Headlines are set in DM Serif Display and text in DM Sans, over soft gradients of lilac, lime, pink and mint.
Out in the world
From the welcome pack to the backdrop
The guidelines show the brand on the things members hold: posts, notebooks, name badges, a welcome bag, water bottles, garden-party prints, pins and stickers.
